Art Circles - Privacy Policy

Last updated: 20 January 2026

Art Circles ("Art Circles", "we", "us", "our") respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, store, and protect your information when you interact with Art Circles, including our website, waitlist, referral campaigns, and related communications.

1. Who We Are

Art Circles is a cultural platform and operating system for the culturally curious, where access is earned through patronage and presence. For the purposes of data protection laws, Art Circles is the data controller of your personal information.

2. Information We Collect

We may collect and process the following types of personal data:

a) Information You Provide Directly

  • Email address (e.g. when joining the waitlist).
  • Name (if provided voluntarily).
  • Any information you share when communicating with us.

b) Referral & Campaign Data

  • Referral links and referral counts.
  • Leaderboard position.
  • Timestamped entries.

This data is collected and managed using Viral Loops, our referral and waitlist technology provider.

c) Technical Data

  • IP address.
  • Device type and browser information.
  • Basic usage data via cookies or similar technologies.

3. How We Use Your Information

We use your data for the following purposes:

  • To operate and manage the Art Circles waitlist.
  • To track referrals and leaderboard rankings.
  • To prevent fraud, abuse, or manipulation of campaigns.
  • To contact participants about waitlist status, campaign updates, prizes or rewards, and launch announcements.
  • To improve our products, services, and user experience.
  • To comply with legal or regulatory obligations.

We do not use your data for automated decision-making that produces legal or similarly significant effects.

4. Legal Basis for Processing (GDPR)

Under UK and EU data protection law, we rely on the following legal bases:

  • Consent - when you voluntarily provide your email address.
  • Legitimate interests - to operate referral programmes, prevent fraud, and grow our platform fairly.
  • Legal obligation - where required by law.

You may withdraw consent at any time (see Section 9).

5. Referrals, Fraud Prevention & Disqualification

To ensure fairness and integrity:

  • We may analyse referral patterns and email validity.
  • We may disqualify participants who use fake, invalid, or disposable email addresses.
  • Disqualified entries may be removed from leaderboards.

These checks are necessary to protect the legitimate interests of Art Circles and its community.

6. How We Share Data

We do not sell your personal data. We may share your information only with:

  • Service providers (e.g. Viral Loops, email delivery platforms) who process data on our behalf.
  • Legal or regulatory authorities, if required by law.
  • Professional advisers (legal, accounting) where necessary.

All third parties are required to handle your data securely and lawfully.

7. International Data Transfers

Some of our service providers may process data outside the UK or European Economic Area. Where this occurs, we ensure appropriate safeguards are in place, such as:

  • Standard Contractual Clauses (SCCs).
  • Adequate data protection frameworks.

8. Data Retention

We retain personal data only for as long as necessary:

  • Waitlist and campaign data: until the campaign ends and prizes are fulfilled.
  • Marketing communications: until you unsubscribe.
  • Legal or compliance data: as required by law.

After this period, data is securely deleted or anonymised.

9. Your Rights

Under applicable data protection laws, you have the right to:

  • Access your personal data.
  • Correct inaccurate or incomplete data.
  • Request deletion of your data.
  • Restrict or object to processing.
  • Withdraw consent at any time.
  • Lodge a complaint with a data protection authority.

To exercise your rights, contact us at: hello@artcircles.com

10. Marketing Communications

If you join the waitlist, we may send you emails related to:

  • Art Circles updates.
  • Campaign information.
  • Product launches.

You can unsubscribe at any time via the link in our emails or by contacting us directly.

11. Cookies & Tracking

We may use cookies or similar technologies to:

  • Improve website performance.
  • Understand how users interact with our site.

You can manage cookies through your browser settings.

12. Security

We take reasonable technical and organisational measures to protect your data, including:

  • Secure platforms.
  • Access controls.
  • Limited internal access to personal data.

However, no system is completely secure, and transmission of information is at your own risk.

13. Children's Data

Art Circles is not intended for individuals under the age of 18. We do not knowingly collect data from children.

14. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated "Last updated" date.

15. Contact Us

For any questions about this Privacy Policy or how we handle your data, contact Art Circles at hello@artcircles.com.

© 2026 Art Circles.

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